In the face of catastrophe, we've seen the best of people - from first responders on the ground to government officials juggling it all, strangers have become neighbors, politics don't matter and there's no obstacle big enough to prevent people coming together. These mountain towns aren't just places on a map. They're a way of life, a language of love, and we're humbly honored to be in the midst of it all. Our hearts go out to those who lost so much, but our eyes look ahead to what can only be better days rising from the disaster. We will pick up the pieces, but know that we couldn't do this without you. To all of you who have shopped online with Charmed and supported local and small businesses in the region: Thank You.
The History of Asheville
Before European settlement, Asheville was part of the Cherokee Nation. Bearing the name Untokiasdiyi, meaning “Where they race,” the Cherokee people used the area as a gathering place.
Settlement didn’t occur until after the Revolutionary War, in 1784, when Colonel Samuel Davidson and his family arrived, claiming land through a soldier’s grant. The settlement, initially named “Morristown,” was later renamed Asheville in honor of North Carolina Governor Samuel Ashe.
Asheville became an important outpost in the Blue Ridge Mountains, attracting famous travelers like Daniel Boone and Davy Crockett. The city flourished during the railway boom into the 1920s but faced a significant setback during the stock market crash of 1929. However, thanks to a committed urban renewal plan and efforts to maintain the city’s charm, Asheville transformed into the vibrant culture hub it is today.