Nest, founded by best friends, Susan + Millie in 2016, was created to be more than just a shopping destination—it's a space to feel beautiful, confident, and supported. Our founders envisioned a space where everyone could discover their unique style and embrace inner beauty. Over the years, we have established a brand that not only curates fashion but also fosters a strong sense of community. We believe in the power of individuality. Our team is dedicated to helping find styles that reflect your lifestyle and personality. We understand that beauty comes from within, and our goal is to help it shine through. Whether you need a complete wardrobe makeover or just a few key pieces, we're here to guide you every step of the way.
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The History of Asheville
Before European settlement, Asheville was part of the Cherokee Nation. Bearing the name Untokiasdiyi, meaning “Where they race,” the Cherokee people used the area as a gathering place.
Settlement didn’t occur until after the Revolutionary War, in 1784, when Colonel Samuel Davidson and his family arrived, claiming land through a soldier’s grant. The settlement, initially named “Morristown,” was later renamed Asheville in honor of North Carolina Governor Samuel Ashe.
Asheville became an important outpost in the Blue Ridge Mountains, attracting famous travelers like Daniel Boone and Davy Crockett. The city flourished during the railway boom into the 1920s but faced a significant setback during the stock market crash of 1929. However, thanks to a committed urban renewal plan and efforts to maintain the city’s charm, Asheville transformed into the vibrant culture hub it is today.